EU consumer habits regarding fishery and aquaculture products
"The European Union is a major market for fishery and aquaculture products: in 2015, European households spent 54 billion euro for these products. Consumption per capita is also on the rise, and is catching up with its pre-economic crisis levels (2008: 26 kg per capita, 2015: 25,5 kg per capita).
The European Commission’s overall aim in this area is to secure a safe and stable supply of seafood, sustainable fisheries, healthy seas and prosperous coastal communities for today’s Europeans and future generations. This involves formulating, developing and implementing the Common Fisheries Policy (CFP) – a set of rules for managing European fishing fleets, conserving fish stocks and managing the market for fishery and aquaculture products."
The European Commission has just published a recent study on habits and preferences of consumers of fish and seafood across the internal market. The report highlights some interesting results that we hope will help exploit market opportunities and develop tailor made marketing strategies.
It is available at: